[Brand/Marketing] Japan Marketer | Konny by Erin

[Brand/Marketing] Japan Marketer | Konny by Erin

[Brand/Marketing] Japan Marketer | 일본 리전 | 브랜드/마케팅 | 경력 | 정규직 | | 상시 채용

About the position We're looking for a highly skilled product/brand marketer who can work with us to attractively present the rapidly growing line of coney ties and coney baby clothes currently available in Japan. You'll be responsible for making our brand look better and our products more desirable. Understanding the customer in Japan—who they are, where they are, what the KBF is, etc.—would be the baseline of this position. You will be a skilled expert in current marketing methodology, both online (digital) and offline (physical). Through the consumer's touch point, you'll convey our brand or product message to the target audience, resulting in acquiring more new customers for our brand or enhancing existing customers' loyalty. This is a hands-on position that communicates and manages touchpoints with consumers through a variety of tasks, including product content planning, marketing campaign/promotion planning, and execution. Konny KK, newly established on our first entity outside of South Korea. You can enjoy a very flexible yet challenging, fast-growing work environment. What you will do Short/mid term communication strategy setting with the local/HQ management team Local baby clothes and brand marketing communication planning and execution (major product launch promotions and seasonal campaigns) JP marketing calendaring: editing and localizing the HQ marketing calendar, implementing various projects according to the JP marketing calendar Agency management Increasing traffic at our owned web site and raising CVR through improving friction point for Japanese customers Qualifications At least 5 years of product marketing-related work experience and a digital marketing background is mandatory. Experience at a manufactring company or consulting company as a brand/product marketer and have a "track-record" result such as traffic uplift/CVR improvement or contribution to business. Experience in directing and producing various promotional materials, videos, banners, etc. for product sales promotion. Interested in Konny products and brand and have an understanding of brand communication direction Understand local customer's needs, voice, demand then act very actively based on the fact/data. Proficient in text communication and multitasking Organized and able to complete all tasks accurately and on time. Strong ability to learn and adapt quickly; hands-on working style Capability to tolerate an uncertain situation and act with ownership Native level in Japanese Preferred Qualifications Experience in product/brand marketing in baby, fashion, apparel, cosmetics, or any major consumer-facing industry Strong business level proficiency in both English and Korean highly preferred Demonstrated passion for and active engagement with branded content across Instagram and other social media platforms Working Environment Permanant (6-month probationary period, 100% salary) Full-time work from home or Hybrid WFH and office Full-time, 40 hours per week. Application Process Required Documents: Resume/CV All documents must be submitted in PDF format To apply, please submit your application package via the "지원하기" button below. Interview Process First Interview > Assignment > Second Interview (Assignment Review) > Final Interview All Konny interviews are conducted via video conference. Candidates who successfully pass the resume screening will be contacted individually with next steps. Upon passing the first interview, candidates will be given an assignment. The second interview will consist of the assignment presentation and review. Detailed information will be provided individually to applicants.

[Brand/Marketing] Japan Marketer

일본 리전
브랜드/마케팅
경력 5 ~ 10년
정규직
상시 채용
지원하기

About the position

We're looking for a highly skilled product/brand marketer who can work with us to attractively present the rapidly growing line of coney ties and coney baby clothes currently available in Japan. You'll be responsible for making our brand look better and our products more desirable. Understanding the customer in Japan—who they are, where they are, what the KBF is, etc.—would be the baseline of this position. You will be a skilled expert in current marketing methodology, both online (digital) and offline (physical). Through the consumer's touch point, you'll convey our brand or product message to the target audience, resulting in acquiring more new customers for our brand or enhancing existing customers' loyalty. This is a hands-on position that communicates and manages touchpoints with consumers through a variety of tasks, including product content planning, marketing campaign/promotion planning, and execution. Konny KK, newly established on our first entity outside of South Korea. You can enjoy a very flexible yet challenging, fast-growing work environment.

What you will do

  • Short/mid term communication strategy setting with the local/HQ management team
  • Local baby clothes and brand marketing communication planning and execution (major product launch promotions and seasonal campaigns)
  • JP marketing calendaring: editing and localizing the HQ marketing calendar, implementing various projects according to the JP marketing calendar
  • Agency management
  • Increasing traffic at our owned web site and raising CVR through improving friction point for Japanese customers

Qualifications

  • At least 5 years of product marketing-related work experience and a digital marketing background is mandatory.
  • Experience at a manufactring company or consulting company as a brand/product marketer and have a "track-record" result such as traffic uplift/CVR improvement or contribution to business.
  • Experience in directing and producing various promotional materials, videos, banners, etc. for product sales promotion.
  • Interested in Konny products and brand and have an understanding of brand communication direction
  • Understand local customer's needs, voice, demand then act very actively based on the fact/data.
  • Proficient in text communication and multitasking
  • Organized and able to complete all tasks accurately and on time.
  • Strong ability to learn and adapt quickly; hands-on working style
  • Capability to tolerate an uncertain situation and act with ownership
  • Native level in Japanese

Preferred Qualifications

  • Experience in product/brand marketing in baby, fashion, apparel, cosmetics, or any major consumer-facing industry
  • Strong business level proficiency in both English and Korean highly preferred
  • Demonstrated passion for and active engagement with branded content across Instagram and other social media platforms

Working Environment

  • Permanant (6-month probationary period, 100% salary)
  • Full-time work from home or Hybrid WFH and office 
  • Full-time, 40 hours per week.

Application Process

  • Required Documents:
    • Resume/CV
  • All documents must be submitted in PDF format
  • To apply, please submit your application package via the "지원하기" button below.

Interview Process

  • First Interview > Assignment > Second Interview (Assignment Review) > Final Interview
  • All Konny interviews are conducted via video conference. Candidates who successfully pass the resume screening will be contacted individually with next steps.
  • Upon passing the first interview, candidates will be given an assignment. The second interview will consist of the assignment presentation and review.
  • Detailed information will be provided individually to applicants.
[Brand/Marketing] Japan Marketer
지원하기